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Botanical hair care. Elemental nourishment. Total vitality.
The body is an ecosystem. We are composed of water, minerals, proteins and other essential elements—the same fundamental materials found throughout the natural world. Hair wellness is not viewed as an isolated concern, but as part of an interconnected relationship among the scalp, strands, nourishment, daily ritual and total vitality.
‘Koriem formulates with that interconnectedness in mind, bringing together botanical scalp and strand care, cosmeceutical-inspired topical formulas and nutraceutical support from vitamins, minerals and other elemental nutrients. Each innovative, multi-benefit formula has a defined role within a thoughtful hair-wellness path—helping connect often-overlooked links in scalp care, strand strength, length retention, beauty from within and fuller, healthier-looking hair.
Air Bloom Fine-Hair Care
Lightweight Volume Without Overloading Fine Hair
Fine, flat or easily weighed-down hair needs hydration and conditioning in lighter formats. Build your Air Bloom routine around the amount of support your wash day actually needs.
Start With the Wash-Day Duo
Best for: A lightweight cleansing and conditioning foundation.
The Air Bloom Volumizing Shampoo + Conditioner pair supports softness, body and manageability without a heavy finish.
Price: $18. Shop the Air Bloom Wash-Day Duo.
Add a Lightweight Mid-Week Refresh
Best for: Hair that needs hydration, detangling support and touchable volume between wash days.
Price: $14. Shop the Air Bloom Hydrating & Volumizing Mist.
Choose Deeper In-Shower Conditioning
Best for: Fine hair that needs more moisture without relying on a heavy balm format.
Price: $20. Shop the Air Bloom Hydra-Jelly Treatment.
Get the Coordinated Trio
Best for: A simple fine-hair routine combining wash-day care and a leave-in mist.
Bundle price: $29.
Shop the Air Bloom Volumizing Trio.
How to Avoid Weighing Fine Hair Down
- Apply conditioner primarily through the mid-lengths and ends.
- Begin with a small amount of leave-in product and add only as needed.
- Use intensive conditioning according to the hair’s moisture needs rather than automatically layering every product.
- Adjust frequency when hair begins to feel coated, flat or difficult to style.
Explore the Complete Air Bloom Collection or use Find Your Ritual.